Marketing Strategies that give gear to your business.
Internet marketing is an impulsive, dynamic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.
Thankfully, there is a balance in between. If you can identify current trends, settle on an actionable strategy, and take measurable movement forward, you’re bound to succeed. I’ve identified X such strategies that you should keep in mind over the next few
months, if not the next few years of digital marketing.
Stop putting your shoulders only on Google.
Don’t get the wrong idea about this point. I’m not adage that Google is not on its way out. A choice not to depend on Google if you don’t have to.
Marketers should take attention. Google might be one basket, but it doesn’t have to take all your marketing apples. SEO is important, but an internet marketer can accomplish her goals of marketing strategies 2015, through more resources than just Google.
I advise internet marketers to rely less on Google, and engage more dynamic forms of communication with their prospects.
Go Mobile. Just as mobile.
I would love to indicate that “mobile leads,” but I don’t to overestimate, that I had to state it differently. The importance of mobile search, mobile optimization, mobile conversions, and mobile ubiquity cannot be overstated. Mobile devices and our collective addiction to them are fixtures of the modern marketing era.
My intent is to remind you that mobile is the method of the masses, and should, therefore, be a priority of the internet marketers.
Go for Social Conversion.
Every one of us know the power of social networks, have you seen the facebook marketing strategies this year? Not quite enough as been said about the importance of social conversions. For ecommerce and lead generation sites, social media provides a growing opportunity to improve conversion rates and gain new conversion channels. Means Sales, Means Money!
Blooming of New payment methods
With the advent of EVM credit cards (October 2015), the public is in for a new experience when it comes to payment methods. These changes will have a ripple effect on online payment and e-commerce sites.
Privacy issues are a mainstream concern and it’s up to internet marketers to lead the way in reassuring, educating, and coaching customers through the transition.